This little book is a visionary compass generated for Microsoft and the billions of lives touched by their work. My partner (David McLaughlin) and I were summoned to brainstorm, think big, write poetry and imagineer a manifesto that would inspire the internal creative teams to view themselves as humanists first, technologists second.
Here is what now lives in the back pockets of the designers and engineers at Microsoft. Word has it that even the CEO Satya Nadella has a copy on his desk.
All copy, imagery and video generated by myself and David McLaughlin.